{"id":5250,"date":"2021-04-20T12:23:20","date_gmt":"2021-04-20T12:23:20","guid":{"rendered":"https:\/\/iwp-training.de\/vertrieb\/"},"modified":"2022-09-23T13:45:10","modified_gmt":"2022-09-23T13:45:10","slug":"sales","status":"publish","type":"page","link":"https:\/\/iwp-training.de\/en\/sales\/","title":{"rendered":"Sales"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"vertrieb\" data-id=\"40\" id=\"welcome\" class=\"rs-respect-topbar rs-ov-hidden\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"welcome-73\" data-key=\"73\">\n\t\t\t\t\t\t\t<sr7-bg id=\"welcome-73-27\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/iwp-training.de\/wp-content\/uploads\/2021\/11\/iwp_training_vertrieb-verkauf.jpg\" alt=\"\" title=\"iwp_training_vertrieb-verkauf\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<h1 id=\"welcome-73-1\" class=\"sr7-layer\">Sales<\/h1>\n\t\t\t\t\t\t\t<h2 id=\"welcome-73-2\" class=\"sr7-layer\">Active control of the sales process<\/h2>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"welcome-120\" data-key=\"120\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/iwp-training.de\/wp-content\/uploads\/2021\/11\/iwp_training_vertrieb-verkauf.jpg\" data-libid=\"3424\" data-lib=\"medialibrary\" title=\"iwp_training_vertrieb-verkauf\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9pd3AtdHJhaW5pbmcuZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjEvMTEvaXdwX3RyYWluaW5nX3ZlcnRyaWViLXZlcmthdWYuanBn\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"welcome\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"welcome\",el:[710,710,768,600,400],type:'hero',shdw:'0',gh:[710,710,700,600,400],gw:[1240,1240,1024,778,480],vpt:['20%&#039;,&#039;20%&#039;,&#039;20%&#039;,&#039;20%&#039;,&#039;20%'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#2d3032\",\"string\":\"rgba(45, 48, 50, 1)\"}'},googleFont:\"ignore\",plType:'3',plColor:'#313437'});   SR7.PMH[\"welcome\"].state=true;} else if(SR7.PMH[\"welcome\"].cn-->0)\tsetTimeout( SR7.PMH[\"welcome\"].fn,19);}};SR7.PMH[\"welcome\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]History of the sales business[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1960s\/70s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242102468{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]Years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are in demand. The backlog demand is high and the need for growth is strong.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1980s\/90s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242126550{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are still needed. There are hardly any competitors on the market.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243; sm_spacing=&#8221;margin_right:0&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]Today&#8217;s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242161704{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]reality[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are of the highest quality. Your production operates in optimised processes. Your services meet the highest standards. Demand is considerable. Customers are able to satisfy their needs at many companies and with comparable quality.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f5f5f5&#8243; background_image=&#8221;2567&#8243;][vc_column][tm_spacer size=&#8221;xs:40;lg:80&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]&#8221;Living&#8221; <mark>customer orientation<\/mark> is today &#8211;<br \/>\npersuasion was yesterday[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Customers buy for their own reasons, not for ours. The modern sales approach provides customers with real added value. It is focused on customer desires and buying motives. A convincing benefit argumentation in the sales talk is decisive. Increase the sales success of your sales force with a systematic sales model and insights from modern brain and behavioural research. The combination of our methods and modules will make learning easier for your employees.<br \/>\n[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][tm_icon icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-handshake&#8221; align=&#8221;center&#8221; icon_color=&#8221;custom&#8221; custom_icon_color=&#8221;#2979ff&#8221;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; lg_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column width=&#8221;1\/3&#8243; content_position=&#8221;middle&#8221; offset=&#8221;vc_col-md-3&#8243;][tm_heading custom_google_font=&#8221;&#8221; xs_align=&#8221;center&#8221; animation=&#8221;move-right&#8221;]Target groups[\/tm_heading][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-md-9&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; animation=&#8221;move-right&#8221; custom_css=&#8221;dWwlMjAlN0IlMEElMjAlMjBsaXN0LXN0eWxlLXR5cGUlM0ElMjBzcXVhcmUlM0IlMEElN0Q=&#8221;]<\/p>\n<ul>\n<li>Salespersons who wish to optimise their sales activities and their overall performance<\/li>\n<li>Newcomers to the sales\/distribution industry who wish to develop into strong salespeople<\/li>\n<\/ul>\n<p>[\/tm_heading][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_button button=&#8221;url:https%3A%2F%2Fiwp-training.de%2Fen%2Fcourses-trainings%2F%23sales|title:To%20our%20sales%20programmes%20and%20courses&#8221; action=&#8221;smooth_scroll&#8221; hover_animation=&#8221;icon-move&#8221; xs_align=&#8221;left&#8221; icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-long-arrow-right&#8221; color=&#8221;custom&#8221; button_bg_color=&#8221;custom&#8221; font_color=&#8221;custom&#8221; button_border_color=&#8221;transparent&#8221; button_bg_color_hover=&#8221;transparent&#8221; font_color_hover=&#8221;custom&#8221; button_border_color_hover=&#8221;custom&#8221; button_icon_color_hover=&#8221;custom&#8221; icon_font_size=&#8221;xs:16;lg:16&#8243; text_font_size=&#8221;xs:16;lg:16&#8243; custom_font_color=&#8221;#ffffff&#8221; custom_font_color_hover=&#8221;#2979ff&#8221; custom_button_bg_color=&#8221;#2979ff&#8221; custom_button_border_color_hover=&#8221;#2979ff&#8221; custom_button_icon_color_hover=&#8221;#2979ff&#8221;][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]History of the sales business[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1960s\/70s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242102468{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]Years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are in demand. The backlog demand is high and the need for growth is strong.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1980s\/90s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242126550{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are still needed. There are hardly any competitors on the market.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243; sm_spacing=&#8221;margin_right:0&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]Today&#8217;s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242161704{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]reality[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are of the highest quality. Your production operates in optimised processes. Your services meet the highest standards. Demand is considerable. Customers are able to satisfy their needs at many companies and with comparable quality.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f5f5f5&#8243; background_image=&#8221;2567&#8243;][vc_column][tm_spacer size=&#8221;xs:40;lg:80&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]&#8221;Living&#8221; customer orientation is today &#8211; persuasion was yesterday[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Customers buy for their own reasons, not for ours. The modern sales approach provides customers with real added value. It is focused on customer desires and buying motives. A convincing benefit argumentation in the sales talk is decisive. Increase the sales success of your sales force with a systematic sales model and insights from modern brain and behavioural research. The combination of our methods and modules will make learning easier for your employees. [\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][tm_icon icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-handshake&#8221; align=&#8221;center&#8221; icon_color=&#8221;custom&#8221; custom_icon_color=&#8221;#2979ff&#8221;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; lg_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column width=&#8221;1\/3&#8243; content_position=&#8221;middle&#8221; offset=&#8221;vc_col-md-3&#8243;][tm_heading custom_google_font=&#8221;&#8221; xs_align=&#8221;center&#8221; animation=&#8221;move-right&#8221;]Target groups[\/tm_heading][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-md-9&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; animation=&#8221;move-right&#8221; custom_css=&#8221;dWwlMjAlN0IlMEElMjAlMjBsaXN0LXN0eWxlLXR5cGUlM0ElMjBzcXVhcmUlM0IlMEElN0Q=&#8221;] Salespersons who wish to optimise their sales activities and their overall performance Newcomers to the sales\/distribution industry who wish to develop into strong salespeople [\/tm_heading][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_button button=&#8221;url:https%3A%2F%2Fiwp-training.de%2Fen%2Fcourses-trainings%2F%23sales|title:To%20our%20sales%20programmes%20and%20courses&#8221; action=&#8221;smooth_scroll&#8221; hover_animation=&#8221;icon-move&#8221; xs_align=&#8221;left&#8221; icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-long-arrow-right&#8221; color=&#8221;custom&#8221; button_bg_color=&#8221;custom&#8221; font_color=&#8221;custom&#8221; button_border_color=&#8221;transparent&#8221; button_bg_color_hover=&#8221;transparent&#8221; font_color_hover=&#8221;custom&#8221; button_border_color_hover=&#8221;custom&#8221; button_icon_color_hover=&#8221;custom&#8221; icon_font_size=&#8221;xs:16;lg:16&#8243; text_font_size=&#8221;xs:16;lg:16&#8243; custom_font_color=&#8221;#ffffff&#8221; custom_font_color_hover=&#8221;#2979ff&#8221; custom_button_bg_color=&#8221;#2979ff&#8221; custom_button_border_color_hover=&#8221;#2979ff&#8221; custom_button_icon_color_hover=&#8221;#2979ff&#8221;][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5250","page","type-page","status-publish","hentry","post-no-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales | Institut f\u00fcr Wirtschaftsp\u00e4dagogik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iwp-training.de\/en\/sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales | Institut f\u00fcr Wirtschaftsp\u00e4dagogik\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]History of the sales business[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1960s\/70s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242102468{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]Years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are in demand. The backlog demand is high and the need for growth is strong.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1980s\/90s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242126550{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are still needed. There are hardly any competitors on the market.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243; sm_spacing=&#8221;margin_right:0&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]Today&#8217;s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242161704{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]reality[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are of the highest quality. Your production operates in optimised processes. Your services meet the highest standards. Demand is considerable. Customers are able to satisfy their needs at many companies and with comparable quality.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f5f5f5&#8243; background_image=&#8221;2567&#8243;][vc_column][tm_spacer size=&#8221;xs:40;lg:80&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]&#8221;Living&#8221; customer orientation is today &#8211; persuasion was yesterday[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Customers buy for their own reasons, not for ours. The modern sales approach provides customers with real added value. It is focused on customer desires and buying motives. A convincing benefit argumentation in the sales talk is decisive. Increase the sales success of your sales force with a systematic sales model and insights from modern brain and behavioural research. The combination of our methods and modules will make learning easier for your employees. [\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][tm_icon icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-handshake&#8221; align=&#8221;center&#8221; icon_color=&#8221;custom&#8221; custom_icon_color=&#8221;#2979ff&#8221;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; lg_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column width=&#8221;1\/3&#8243; content_position=&#8221;middle&#8221; offset=&#8221;vc_col-md-3&#8243;][tm_heading custom_google_font=&#8221;&#8221; xs_align=&#8221;center&#8221; animation=&#8221;move-right&#8221;]Target groups[\/tm_heading][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-md-9&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; animation=&#8221;move-right&#8221; custom_css=&#8221;dWwlMjAlN0IlMEElMjAlMjBsaXN0LXN0eWxlLXR5cGUlM0ElMjBzcXVhcmUlM0IlMEElN0Q=&#8221;] Salespersons who wish to optimise their sales activities and their overall performance Newcomers to the sales\/distribution industry who wish to develop into strong salespeople [\/tm_heading][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_button button=&#8221;url:https%3A%2F%2Fiwp-training.de%2Fen%2Fcourses-trainings%2F%23sales|title:To%20our%20sales%20programmes%20and%20courses&#8221; action=&#8221;smooth_scroll&#8221; hover_animation=&#8221;icon-move&#8221; xs_align=&#8221;left&#8221; icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-long-arrow-right&#8221; color=&#8221;custom&#8221; button_bg_color=&#8221;custom&#8221; font_color=&#8221;custom&#8221; button_border_color=&#8221;transparent&#8221; button_bg_color_hover=&#8221;transparent&#8221; font_color_hover=&#8221;custom&#8221; button_border_color_hover=&#8221;custom&#8221; button_icon_color_hover=&#8221;custom&#8221; icon_font_size=&#8221;xs:16;lg:16&#8243; text_font_size=&#8221;xs:16;lg:16&#8243; custom_font_color=&#8221;#ffffff&#8221; custom_font_color_hover=&#8221;#2979ff&#8221; custom_button_bg_color=&#8221;#2979ff&#8221; custom_button_border_color_hover=&#8221;#2979ff&#8221; custom_button_icon_color_hover=&#8221;#2979ff&#8221;][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iwp-training.de\/en\/sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Institut f\u00fcr Wirtschaftsp\u00e4dagogik\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-23T13:45:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/sales\\\/\",\"url\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/sales\\\/\",\"name\":\"Sales | Institut f\u00fcr Wirtschaftsp\u00e4dagogik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/#website\"},\"datePublished\":\"2021-04-20T12:23:20+00:00\",\"dateModified\":\"2022-09-23T13:45:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/iwp-training.de\\\/en\\\/sales\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/\",\"name\":\"Institut f\u00fcr Wirtschaftsp\u00e4dagogik\",\"description\":\"Moderne und nachhaltige Trainings\",\"publisher\":{\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/#organization\",\"name\":\"IWP\",\"url\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/iwp-training.de\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/logo_iwp_klein_menue.png\",\"contentUrl\":\"https:\\\/\\\/iwp-training.de\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/logo_iwp_klein_menue.png\",\"width\":160,\"height\":45,\"caption\":\"IWP\"},\"image\":{\"@id\":\"https:\\\/\\\/iwp-training.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/iwp-institut-f\u00fcr-wirtschaftsp\u00e4dagogik\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sales | Institut f\u00fcr Wirtschaftsp\u00e4dagogik","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iwp-training.de\/en\/sales\/","og_locale":"en_US","og_type":"article","og_title":"Sales | Institut f\u00fcr Wirtschaftsp\u00e4dagogik","og_description":"[vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]History of the sales business[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1960s\/70s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242102468{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]Years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are in demand. The backlog demand is high and the need for growth is strong.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]1980s\/90s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242126550{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]years[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are still needed. There are hardly any competitors on the market.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;lg:20&#8243;][vc_separator css_animation=&#8221;slideInUp&#8221;][tm_spacer size=&#8221;lg:20&#8243;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243; lg_spacing=&#8221;margin_right:20&#8243; sm_spacing=&#8221;margin_right:0&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; google_fonts=&#8221;font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; font_weight=&#8221;700&#8243; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;rgba(59,70,76,0.2)&#8221; font_size=&#8221;sm:35;md:40;lg:60&#8243;]Today&#8217;s[\/tm_heading][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; align=&#8221;right&#8221; xs_align=&#8221;left&#8221; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#2979ff&#8221; css=&#8221;.vc_custom_1647242161704{margin-top: -25px !important;}&#8221; font_size=&#8221;lg:20&#8243;]reality[\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; xs_spacing=&#8221;padding_top:20&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Your products or services are of the highest quality. Your production operates in optimised processes. Your services meet the highest standards. Demand is considerable. Customers are able to satisfy their needs at many companies and with comparable quality.[\/tm_heading][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f5f5f5&#8243; background_image=&#8221;2567&#8243;][vc_column][tm_spacer size=&#8221;xs:40;lg:80&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]&#8221;Living&#8221; customer orientation is today &#8211; persuasion was yesterday[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Customers buy for their own reasons, not for ours. The modern sales approach provides customers with real added value. It is focused on customer desires and buying motives. A convincing benefit argumentation in the sales talk is decisive. Increase the sales success of your sales force with a systematic sales model and insights from modern brain and behavioural research. The combination of our methods and modules will make learning easier for your employees. [\/tm_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][tm_icon icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-handshake&#8221; align=&#8221;center&#8221; icon_color=&#8221;custom&#8221; custom_icon_color=&#8221;#2979ff&#8221;][\/vc_column_inner][\/vc_row_inner][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; lg_spacing=&#8221;padding_top:50;padding_bottom:50&#8243;][vc_column width=&#8221;1\/3&#8243; content_position=&#8221;middle&#8221; offset=&#8221;vc_col-md-3&#8243;][tm_heading custom_google_font=&#8221;&#8221; xs_align=&#8221;center&#8221; animation=&#8221;move-right&#8221;]Target groups[\/tm_heading][\/vc_column][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_col-md-9&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; animation=&#8221;move-right&#8221; custom_css=&#8221;dWwlMjAlN0IlMEElMjAlMjBsaXN0LXN0eWxlLXR5cGUlM0ElMjBzcXVhcmUlM0IlMEElN0Q=&#8221;] Salespersons who wish to optimise their sales activities and their overall performance Newcomers to the sales\/distribution industry who wish to develop into strong salespeople [\/tm_heading][\/vc_column][\/vc_row][vc_row][vc_column][tm_spacer size=&#8221;lg:40&#8243;][tm_button button=&#8221;url:https%3A%2F%2Fiwp-training.de%2Fen%2Fcourses-trainings%2F%23sales|title:To%20our%20sales%20programmes%20and%20courses&#8221; action=&#8221;smooth_scroll&#8221; hover_animation=&#8221;icon-move&#8221; xs_align=&#8221;left&#8221; icon_type=&#8221;fontawesome5&#8243; icon_fontawesome5=&#8221;fal fa-long-arrow-right&#8221; color=&#8221;custom&#8221; button_bg_color=&#8221;custom&#8221; font_color=&#8221;custom&#8221; button_border_color=&#8221;transparent&#8221; button_bg_color_hover=&#8221;transparent&#8221; font_color_hover=&#8221;custom&#8221; button_border_color_hover=&#8221;custom&#8221; button_icon_color_hover=&#8221;custom&#8221; icon_font_size=&#8221;xs:16;lg:16&#8243; text_font_size=&#8221;xs:16;lg:16&#8243; custom_font_color=&#8221;#ffffff&#8221; custom_font_color_hover=&#8221;#2979ff&#8221; custom_button_bg_color=&#8221;#2979ff&#8221; custom_button_border_color_hover=&#8221;#2979ff&#8221; custom_button_icon_color_hover=&#8221;#2979ff&#8221;][tm_spacer size=&#8221;xs:40;lg:80&#8243;][\/vc_column][\/vc_row]","og_url":"https:\/\/iwp-training.de\/en\/sales\/","og_site_name":"Institut f\u00fcr Wirtschaftsp\u00e4dagogik","article_modified_time":"2022-09-23T13:45:10+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/iwp-training.de\/en\/sales\/","url":"https:\/\/iwp-training.de\/en\/sales\/","name":"Sales | Institut f\u00fcr Wirtschaftsp\u00e4dagogik","isPartOf":{"@id":"https:\/\/iwp-training.de\/en\/#website"},"datePublished":"2021-04-20T12:23:20+00:00","dateModified":"2022-09-23T13:45:10+00:00","breadcrumb":{"@id":"https:\/\/iwp-training.de\/en\/sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iwp-training.de\/en\/sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/iwp-training.de\/en\/sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/iwp-training.de\/en\/"},{"@type":"ListItem","position":2,"name":"Sales"}]},{"@type":"WebSite","@id":"https:\/\/iwp-training.de\/en\/#website","url":"https:\/\/iwp-training.de\/en\/","name":"Institut f\u00fcr Wirtschaftsp\u00e4dagogik","description":"Moderne und nachhaltige Trainings","publisher":{"@id":"https:\/\/iwp-training.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iwp-training.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iwp-training.de\/en\/#organization","name":"IWP","url":"https:\/\/iwp-training.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iwp-training.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/iwp-training.de\/wp-content\/uploads\/2021\/11\/logo_iwp_klein_menue.png","contentUrl":"https:\/\/iwp-training.de\/wp-content\/uploads\/2021\/11\/logo_iwp_klein_menue.png","width":160,"height":45,"caption":"IWP"},"image":{"@id":"https:\/\/iwp-training.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/iwp-institut-f\u00fcr-wirtschaftsp\u00e4dagogik\/"]}]}},"_links":{"self":[{"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/pages\/5250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/comments?post=5250"}],"version-history":[{"count":3,"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/pages\/5250\/revisions"}],"predecessor-version":[{"id":5252,"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/pages\/5250\/revisions\/5252"}],"wp:attachment":[{"href":"https:\/\/iwp-training.de\/en\/wp-json\/wp\/v2\/media?parent=5250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}