{"id":7562,"date":"2026-01-27T07:59:10","date_gmt":"2026-01-27T07:59:10","guid":{"rendered":"https:\/\/iwp-training.de\/our-team\/andreas-luy\/"},"modified":"2026-01-28T12:55:21","modified_gmt":"2026-01-28T12:55:21","slug":"andreas-luy","status":"publish","type":"page","link":"https:\/\/iwp-training.de\/en\/our-team\/andreas-luy\/","title":{"rendered":"Andreas Luy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"andreas-luy\" data-id=\"161\" id=\"welcome\" class=\"rs-respect-topbar rs-ov-hidden\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"welcome-224\" data-key=\"224\">\n\t\t\t\t\t\t\t<h1 id=\"welcome-224-3\" class=\"sr7-layer\">Andreas Luy<\/h1>\n\t\t\t\t\t\t\t<h2 id=\"welcome-224-5\" class=\"sr7-layer\">Communication, sales and leadership trainer<\/h2>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"welcome-225\" data-key=\"225\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/iwp-training.de\/wp-content\/uploads\/2021\/11\/iwp-trainer-andreas-luy_386x550.png\" data-libid=\"7697\" data-lib=\"medialibrary\" title=\"iwp-trainer-andreas-luy_386x550\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9pd3AtdHJhaW5pbmcuZGUvd3AtY29udGVudC91cGxvYWRzLzIwMjEvMTEvaXdwLXRyYWluZXItYW5kcmVhcy1sdXlfMzg2eDU1MC5wbmc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"welcome\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"welcome\",el:[550,550,550,450,750],type:'hero',shdw:'0',gh:[550,550,550,450,660],gw:[1240,1240,1024,778,480],vpt:['20%&#039;,&#039;20%&#039;,&#039;20%&#039;,&#039;20%&#039;,&#039;20%'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"type\":\"solid\",\"orig\":\"#2d3032\",\"string\":\"rgba(45, 48, 50, 1)\"}'},googleFont:\"ignore\",plType:'3',plColor:'#313437'});   SR7.PMH[\"welcome\"].state=true;} else if(SR7.PMH[\"welcome\"].cn-->0)\tsetTimeout( SR7.PMH[\"welcome\"].fn,19);}};SR7.PMH[\"welcome\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:40;padding_bottom:20&#8243; xs_spacing=&#8221;padding_top:40;padding_bottom:40&#8243;][vc_column width=&#8221;1\/2&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]The trainer Andreas Luy, born in 1972, is a certified sales trainer and coach (QRC) with over 25 years of practical experience in sales, marketing and management roles \u2013 from operational field service to executive management. His motto <b><mark>\u2018Sales leads, leadership drives, success grows.\u2019<\/mark><\/b> represents his approach of combining entrepreneurial clarity, measurable results and human effectiveness.<br \/>\n[\/tm_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243; xs_spacing=&#8221;padding_top:40&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]After completing his vocational training as an industrial clerk and studying business administration, his career path led him to key roles in key account management (B2B &amp; B2C) and ultimately to the management of international FMCG and confectionery companies. Most recently, Andreas Luy was Chief Sales Officer (CSO) for several companies.[\/tm_heading][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243;][vc_column][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]This experience continues to shape his work today: Andreas Luy combines strategic thinking with consistent operational implementation, he is familiar with the pressures of negotiation, conflicting goals and the realities of competition from his own experience, and he knows which strategies and measures have proven themselves in practice. His actions are characterised by diplomacy, empathy and humanity. At the same time, he stands for clear decisions, a focus on results and effective leadership, especially in challenging situations involving change and competition.<br \/>\n[\/tm_heading][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243;][vc_column][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]It is precisely this experience that he translates into practical, accessible and effective training and coaching programmes for specialists and managers. As a trainer, Andreas Luy works in a resource-oriented manner according to the guiding principle: [\/tm_heading][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;fadeInLeft&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f5f5f5&#8243; lg_spacing=&#8221;padding_top:40;padding_bottom:40&#8243;][vc_column][tm_heading style=&#8221;left-line&#8221; tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; animation=&#8221;move-right&#8221; font_size=&#8221;lg:20&#8243;]<i><mark>\u2018Everyone already has the resources they need to change\u2019<\/mark><\/i>[\/tm_heading][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:20;padding_bottom:80&#8243; xs_spacing=&#8221;padding_bottom:60&#8243;][vc_column][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Andreas Luys goal is to empower people in their work, create clarity in their thinking and actions, and enable sustainable added value \u2013 for participants as well as for companies.[\/tm_heading][\/vc_column][\/vc_row][vc_row separator_type=&#8221;square&#8221; separator_position=&#8221;top&#8221; custom_separator_color=&#8221;#2979ff&#8221; lg_spacing=&#8221;padding_top:80;padding_bottom:80&#8243; separator_height=&#8221;xs:30;lg:50&#8243; xs_spacing=&#8221;padding_top:60;padding_bottom:40&#8243;][vc_column width=&#8221;1\/2&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]Trainer profile[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]<\/p>\n<ul>\n<li>Communication, sales and leadership trainer<\/li>\n<li>Certified as a systemic coach according to QRC<\/li>\n<li>Train-the-trainer qualification<\/li>\n<li>Certified as NLP Practitioner<\/li>\n<li>Partner at Institut f\u00fcr Wirtschaftsp\u00e4dagogik<\/li>\n<\/ul>\n<p>[\/tm_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243; xs_spacing=&#8221;padding_top:40&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]Education and experience[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]<\/p>\n<ul>\n<li>Studied business administration, specialising in marketing and international management<\/li>\n<li>Over 25 years of sales and management experience: area sales manager, brand manager, head of trade marketing, key account manager, regional\/national, head of exports, head of overall sales, managing director\/CSO<\/li>\n<li>Sales focus: FMCG, specialising in food, B2C and B2B, in food retail, food service and private labels<\/li>\n<\/ul>\n<p>[\/tm_heading][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:40;padding_bottom:20&#8243; xs_spacing=&#8221;padding_top:40;padding_bottom:40&#8243;][vc_column width=&#8221;1\/2&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]The trainer Andreas Luy, born in 1972, is a certified sales trainer and coach (QRC) with over 25 years of practical experience in sales, marketing and management roles \u2013 from operational field service to executive management. His motto \u2018Sales leads, leadership drives, success grows.\u2019 represents his approach of combining entrepreneurial clarity, measurable results and human effectiveness. [\/tm_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243; xs_spacing=&#8221;padding_top:40&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]After completing his vocational training as an industrial clerk and studying business administration, his career path led him to key roles in key account management (B2B &amp; B2C) and ultimately to the management of international FMCG and confectionery companies. Most recently, Andreas Luy was Chief Sales Officer (CSO) for several companies.[\/tm_heading][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243;][vc_column][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]This experience continues to shape his work today: Andreas Luy combines strategic thinking with consistent operational implementation, he is familiar with the pressures of negotiation, conflicting goals and the realities of competition from his own experience, and he knows which strategies and measures have proven themselves in practice. His actions are characterised by diplomacy, empathy and humanity. At the same time, he stands for clear decisions, a focus on results and effective leadership, especially in challenging situations involving change and competition. [\/tm_heading][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:20;padding_bottom:20&#8243;][vc_column][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]It is precisely this experience that he translates into practical, accessible and effective training and coaching programmes for specialists and managers. As a trainer, Andreas Luy works in a resource-oriented manner according to the guiding principle: [\/tm_heading][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css_animation=&#8221;fadeInLeft&#8221; background_color=&#8221;custom&#8221; custom_background_color=&#8221;#f5f5f5&#8243; lg_spacing=&#8221;padding_top:40;padding_bottom:40&#8243;][vc_column][tm_heading style=&#8221;left-line&#8221; tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221; animation=&#8221;move-right&#8221; font_size=&#8221;lg:20&#8243;]\u2018Everyone already has the resources they need to change\u2019[\/tm_heading][\/vc_column][\/vc_row][vc_row lg_spacing=&#8221;padding_top:20;padding_bottom:80&#8243; xs_spacing=&#8221;padding_bottom:60&#8243;][vc_column][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;]Andreas Luys goal is to empower people in their work, create clarity in their thinking and actions, and enable sustainable added value \u2013 for participants as well as for companies.[\/tm_heading][\/vc_column][\/vc_row][vc_row separator_type=&#8221;square&#8221; separator_position=&#8221;top&#8221; custom_separator_color=&#8221;#2979ff&#8221; lg_spacing=&#8221;padding_top:80;padding_bottom:80&#8243; separator_height=&#8221;xs:30;lg:50&#8243; xs_spacing=&#8221;padding_top:60;padding_bottom:40&#8243;][vc_column width=&#8221;1\/2&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]Trainer profile[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;] Communication, sales and leadership trainer Certified as a systemic coach according to QRC Train-the-trainer qualification Certified as NLP Practitioner Partner at Institut f\u00fcr Wirtschaftsp\u00e4dagogik [\/tm_heading][\/vc_column][vc_column width=&#8221;1\/2&#8243; xs_spacing=&#8221;padding_top:40&#8243;][tm_heading custom_google_font=&#8221;&#8221; align=&#8221;center&#8221;]Education and experience[\/tm_heading][tm_spacer size=&#8221;xs:20;lg:30&#8243;][tm_heading tag=&#8221;div&#8221; custom_google_font=&#8221;&#8221;] Studied business administration, specialising in marketing and international management Over 25 years of sales and management experience: area sales manager, brand manager, head of trade marketing, key account manager, regional\/national, head of exports, head of overall sales, managing director\/CSO Sales focus: FMCG, specialising in food, B2C and B2B, in food retail, food service and private labels [\/tm_heading][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":5113,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7562","page","type-page","status-publish","hentry","post-no-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andreas Luy | 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