Andreas Luy
The trainer Andreas Luy, born in 1972, is a certified sales trainer and coach (QRC) with over 25 years of practical experience in sales, marketing and management roles – from operational field service to executive management. His motto ‘Sales leads, leadership drives, success grows.’ represents his approach of combining entrepreneurial clarity, measurable results and human effectiveness.
After completing his vocational training as an industrial clerk and studying business administration, his career path led him to key roles in key account management (B2B & B2C) and ultimately to the management of international FMCG and confectionery companies. Most recently, Andreas Luy was Chief Sales Officer (CSO) for several companies.
This experience continues to shape his work today: Andreas Luy combines strategic thinking with consistent operational implementation, he is familiar with the pressures of negotiation, conflicting goals and the realities of competition from his own experience, and he knows which strategies and measures have proven themselves in practice. His actions are characterised by diplomacy, empathy and humanity. At the same time, he stands for clear decisions, a focus on results and effective leadership, especially in challenging situations involving change and competition.
It is precisely this experience that he translates into practical, accessible and effective training and coaching programmes for specialists and managers. As a trainer, Andreas Luy works in a resource-oriented manner according to the guiding principle:
‘Everyone already has the resources they need to change’
Andreas Luys goal is to empower people in their work, create clarity in their thinking and actions, and enable sustainable added value – for participants as well as for companies.
Trainer profile
- Communication, sales and leadership trainer
- Certified as a systemic coach according to QRC
- Train-the-trainer qualification
- Certified as NLP Practitioner
- Partner at Institut für Wirtschaftspädagogik
Education and experience
- Studied business administration, specialising in marketing and international management
- Over 25 years of sales and management experience: area sales manager, brand manager, head of trade marketing, key account manager, regional/national, head of exports, head of overall sales, managing director/CSO
- Sales focus: FMCG, specialising in food, B2C and B2B, in food retail, food service and private labels
