Sales

History of the sales business

1960s/70s
Years
Your products or services are in demand. The backlog demand is high and the need for growth is strong.
1980s/90s
years
Your products or services are still needed. There are hardly any competitors on the market.
Today’s
reality
Your products or services are of the highest quality. Your production operates in optimised processes. Your services meet the highest standards. Demand is considerable. Customers are able to satisfy their needs at many companies and with comparable quality.

“Living” customer orientation is today –
persuasion was yesterday

Customers buy for their own reasons, not for ours. The modern sales approach provides customers with real added value. It is focused on customer desires and buying motives. A convincing benefit argumentation in the sales talk is decisive. Increase the sales success of your sales force with a systematic sales model and insights from modern brain and behavioural research. The combination of our methods and modules will make learning easier for your employees.

Target groups

  • Salespersons who wish to optimise their sales activities and their overall performance
  • Newcomers to the sales/distribution industry who wish to develop into strong salespeople