Professional Sales I

Psychological basic principles of human behaviour in communication during the sales process

Key details of this training course

The focus of this course is on human behaviour and, based on this, the structuring of partnership-based communication during the sales process. The participants receive a safe “navigation system” to keep track and maintain the lead during the sales conversation at all times.

Target group

All employees who wish to understand the psychological basic principles of human behaviour in communication in the sales process and use them for their own benefit.

Duration

approx. 20 hrs

Course formats

classroom training

blended learning

Contents in detail

Basics of Human Behaviour

Perceptual Psychology

Conscious and Subconscious Behaviour

The Four Phases of the Sales Process

The Role of the Salesperson

Impact Factory in Communication

Introduction to Dialogue Techniques

Scope of the Course

Blended learning

approx. 11 hrs of digital self-learning units
2 x 90 minutes of virtual classroom
1 day of classroom training

Classroom training

2 days of classroom training