Professional Sales I
Key details of this training course
The focus of this course is on human behaviour and, based on this, the structuring of partnership-based communication during the sales process. The participants receive a safe “navigation system” to keep track and maintain the lead during the sales conversation at all times.
Target group
All employees who wish to understand the psychological basic principles of human behaviour in communication in the sales process and use them for their own benefit.
Contents in detail
- Basics of Human Behaviour
- Perceptual Psychology
- Conscious and Subconscious Behaviour
- The Four Phases of the Sales Process
- The Role of the Salesperson
- Impact Factory in Communication
- Introduction to Dialogue Techniques

Scope of the Course
Blended learning
approx. 11 hrs of digital self-learning units
2 x 90 minutes of virtual classroom
1 day of classroom training
2 x 90 minutes of virtual classroom
1 day of classroom training
Classroom training
2 days of classroom training



