Professional Sales III

Professional Sales III

Effective dialogues and objection handling for a targeted close to your talk

Key details of this training course

In this course, participants learn how to conduct constructive dialogues without misunderstandings with a positive inner attitude. The rules of objection handling as well as intensive practice of closing techniques for the sales talk are central elements of this course.

Target group

All employees who wish to handle objections skilfully and seal deals in the sales process.


approx. 20 hrs

Course formats

classroom training
blended learning

Contents in detail

  • Positive inner attitude

  • Active listening

  • Controlled dialogue

  • Classification of objections: objection, pretext, condition

  • Deeper dialogue techniques for the sales process

  • Rules for handling objections

  • Closing techniques


Scope of the course


Blended learning

approx. 11 hrs of digital self-learning units
2 x 90 minutes of virtual classroom
1 day of classroom training

Classroom training

2 days of classroom training